Who are we ?

Founded in 2017 in Orléans, in the heart of the French Cosmetic Valley, DWS helps luxury brands and retailers build a strong customer experience through product personalization, both in store and online. The engraving machine ALYCE was specially conceived by our R&D team to fit to this demanding context: compactness, streamlined design, fast engraving, fluid digital experience.



DWS_Engraving Emotions_Team

Aurélien, Charlotte, Miguel, Martin, Najla, Ahmed, Alex, Hind…

A team that covers know-how in hardware, software, retail, marketing, to offer you a targeted and fast response.


Laser engraving machine personalization: glass, cardboard, wood, leather, paper, plastic...


Engraving terminal

In-Store tablet application

Customizable covering

DWS_Engraved Perfume


Engraving terminal

E-Store tablet application

Integration into your supply chain

Multi-sources laser availability

They trust us

Luxury Partners Portfolio




Lab’O, 1 Avenue du Champ de Mars, 45100 ORLEANS

La Maison des Startups LVMH, Station F, Paris

La French Tech
Cosmetic Valley
Made In France

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