Who are we ?

Founded in 2017 in Orléans, in the heart of the French Cosmetic Valley, DWS helps luxury brands and retailers build a strong customer experience through product personalization, both in store and online. The engraving machine ALYCE was specially conceived by our R&D team to fit to this demanding context: compactness, streamlined design, fast engraving, fluid digital experience. Our laser technology is the only one that allows excellent quality engraving on a wide range of materials and products: glass bottles, primary and secondary packaging, wooden boxes…

Artisanal Laser Engraving_personalization


Combining high technology and craftsmanship, we offer high-tech solutions for the ultra-rare.

We have developed an avant-garde vision of personalization for the luxury industry by partnering with Maisons of Excellence in their product personalization projects:

  • The ability to understand a client brief and to propose a custom-made solution according to your needs
  • Set up an engraving parametrization phase that requires a myriad of techniques, including the study of the material, test phases, adjustment of laser parameters, and a highly quality control
  • The ability to deploy solutions that can be integrated intelligently in production and distribution processes, whether online or in-store
  • Support and performance monitoring of marketing campaigns



DWS_Engraving Emotions_Team

Aurélien, Charlotte, Miguel, Martin, Najla, Ahmed, Alex, Hind…

A team that covers know-how in hardware, software, retail, marketing, to offer you a targeted and fast response.

Our multidisciplinary team is involved in conception, fabrication, integration and performance monitoring.


We created our ALYCE engraving machine with a cross-channel approach. The same machine has a 3-in-1 use:

  • In-store
  • E-commerce
  • Events

Our engraving machine is also:

  • Multi-material compatible (glass, leather, wood, cardboard, plastic…)
  • Very user-friendly
  • Customizable (color, texture, finish of the cover)
Laser engraving machine_ boutique personalization


Boutique, corner, travel retail…


  • Very simple to use
  • Drive-to-store
  • Increase customer loyalty
  • Boost retail traffic and increase sales
Laser engraving machine _ e-commerce personalization


E-commerce logistics center


  • Very simple to use
  • Easily integrated to your supply chain
  • Boost your traffic and conversion rate
  • Increase customer loyalty and sales

They trust us

Luxury Partners Portfolio




Lab’O 1 Avenue du Champ de Mars 45100 Orléans


La Maison des Startups LVMH – Station F Paris


410 North Bridge Road, Spaces City Hall, Singapore 188726

La French Tech
Cosmetic Valley
Made In France

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