Instant personalization for retail
Fast (few seconds)
At least +30% on your sales
Social media virality
After-sales service, international maintenance
Who are we ?
Founded in 2017 in Orléans, in the heart of the French Cosmetic Valley, DWS helps luxury brands and retailers build a strong customer experience through product personalization, both in store and online. The engraving machine ALYCE was specially conceived by our R&D team to fit to this demanding context: compactness, streamlined design, fast engraving, fluid digital experience. Our laser technology is the only one that allows excellent quality engraving on a wide range of materials and products: glass bottles, primary and secondary packaging, wooden boxes…
Combining high technology and craftsmanship, we offer high-tech solutions for the ultra-rare.
We have developed an avant-garde vision of personalization for the luxury industry by partnering with Maisons of Excellence in their product personalization projects:
- The ability to understand a client brief and to propose a custom-made solution according to your needs
- Set up an engraving parametrization phase that requires a myriad of techniques, including the study of the material, test phases, adjustment of laser parameters, and a highly quality control
- The ability to deploy solutions that integrate intelligently with production and distribution processes, whether online or in-store
- Support and performance monitoring of marketing campaigns
Aurélien, Charlotte, Miguel, Martin, Najla, Ahmed, Alex, Hind…
A team that covers know-how in hardware, software, retail, marketing, to offer you a targeted and fast response.
Our multidisciplinary team is involved in conception, fabrication, integration and performance monitoring.
We created our ALYCE engraving machine with a cross-channel approach. The same machine has a 3-in-1 use:
Our engraving machine is also:
- Multi-material compatible (glass, leather, wood, cardboard, plastic…)
- Very user-friendly
- Customizable (color, texture, finish of the cover)
Boutique, corner, travel retail…
- Very simple to use
- Increase customer loyalty
- Boost retail traffic and increase sales
E-commerce logistics center
- Very simple to use
- Easily integrated to your supply chain
- Boost your traffic and conversion rate
- Increase customer loyalty and sales
They trust us
Lab’O, 1 Avenue du Champ de Mars, 45100 ORLEANS
La Maison des Startups LVMH, Station F, Paris